A selection of articles about the Australian sports and leisure industries
Sports: Employment Trends
https://nationalindustryinsights.aisc.net.au/industries/sport-fitness-and-recreation/sport
The Sports sector is made up of a variety of entities that are all largely driven by the widespread popularity of sport in Australia. Over 90% of Australian adults have an interest in sport, with 8.4 million adults and 3 million children participating in sport each year. Most entities that make up the Sport sector are small scale enterprises that are member owned and rely on the contributions of community members and volunteers.
The Australian Government makes a significant contribution to Australian sport, the 2019-20 Federal Budget provided one of the largest funding packages for the Sport sector in years through an investment of $385.4 million. This investment will in part fund projects relating to community participation activities, upgrading community sporting facilities, expanding school and community infrastructure programs, and extending the national Sporting Schools program to 2020.
It’s estimated there are around 60,000 people directly employed in the Sport sector, with many more engaged as volunteers.
This 2014 IBISWorld report values the sports industry more broadly. I think this is still an undervaluation, as it does not appear to include contracts for TV and other broadcasting rights. It has an extensive section on the economic value of major sports events, and the social contribution of sport.
Stephanie Parsons ‘More than a Game: Evaluating the Economic Contribution of Sport to the Australian Economy’ 2018 Treasury Research Institute Essay Competition
Conclusions:
- a direct economic impact of $6 billion, measured by the gross value added of expenditure in the sports industry (the difference between total production and intermediate inputs)
- an indirect economic impact of $5 billion, reflecting additional economic activity generated in non-sports industries (i.e. through supply chains)
- an induced economic impact of $28 billion, arising from the increase in consumption associated with the incomes of people employed in the sports industry and supporting industries.
The_Future_of_Australian_Sport_-_Full_Report
Australian Sports Commission Report: The Future of Australian Sport: Megatrends Shaping the Sports Sector Over Coming Decades